The Beginning — A Kolkata Girl With a Thread to Pull
I’m Tvisha Bhattacharjee, 29, born and raised in Kolkata — a city that never rushes, even when the world does.
Bengal has always been known for its art, music, and mind — but somewhere along the way, we got… comfortable.
No big start-ups, no flashy new industries, no massive funding stories — just a quiet kind of brilliance that never gets seen.
But what still exists here — unshaken — is art.
Real, human, handmade art that refuses to die.
And that’s where Crimson Braid began — from my frustration and my love for Bengal, both in equal measure.
Why Bengal, Why Now
Everyone talks about sustainability, handmade, slow fashion — but I’ve always wondered:
Why isn’t Bengal leading that conversation?
We have it all — the craft, the history, the weavers, the character.
We just don’t have the PR.
So I built Crimson Braid to change that — to bring Bengal’s handloom back into the spotlight, but on our own terms.
Not dusty nostalgia, not museum pieces — real, wearable art for today’s generation.
Every saree we make comes from real looms, in real homes, across towns in Bengal I’ve personally visited.
People here may not have fancy factories, but they have magic in their hands.
That’s worth building a business around.
For Our Generation
Here’s the truth: Gen Z is already wearing sarees again.
They’re draping them with sneakers, styling them like statements, and reclaiming what our mothers called “traditional.”
And that’s exactly who Crimson Braid is for.
Our sarees are light, modern, unapologetically Bengal — made for people who want something meaningful but effortless.
Because honestly, it’s not that sarees are complicated — it’s that we forgot how easy they can be.
We’re here to remind you.
The Name — Crimson. Braid.
Crimson stands for power, rebellion, sensuality — the boldness that Bengal women have always carried quietly.
Braid stands for connection — between threads, generations, and stories.
Together, Crimson Braid is exactly what we are:
A powerful weave of identity, heritage, and rebellion.
What Keeps Me Going
I’ve seen how little development my state gets.
How young people leave because there’s “nothing to do.”
But when I look at our looms, our textures, our rhythm — I see everything worth staying for.
So that’s what I’m doing — staying, building, creating.
And proving that Bengal doesn’t need to catch up — it just needs to be seen.
This brand isn’t charity. It’s proof — that our art, our people, our stories still matter.
And that they can stand proudly in the global spotlight.
The People Behind the Weave
I’m the founder — the voice, the vision, and the person stubborn enough to believe Bengal can stand tall again.
My co-founder is my dad, who decided to support not just a business idea, but his daughter’s belief in her roots.
We’re building this together — one thread, one story, one saree at a time.
one can learn more about my journey and work — because for me, Crimson Braid isn’t a business. It’s a responsibility.